Black Market Labs · blackmarketlabs.com

Meta Ads Monthly Reports

A running month by month record of Meta Ads performance. Open any month below for the full report on spend, purchases, cost per purchase, order value and funnel performance.

Main highlight

Leaner month, efficiency held

We paused the mid-funnel and bundle ad sets to concentrate budget on broad prospecting and bottom-of-funnel catalog retargeting. Spend came down 34%, yet August still delivered 76 purchases from $2,745.78 spend, with average order value at $96.07 and cost per purchase essentially flat at $36.13. At 60% of cart value, break-even CPA is $57.64, so the account is buying customers $21.51 below that ceiling. ROAS for the month came in at 2.66.

Average order value$96.07

Cost per purchase$36.13

Break-even CPA$57.64

CPA below break-even$21.51

At a Glance

August 2026 headline numbers, compared to July.

Total Spend

$2,745.78

-34%vs. $4,156.00 in July

Cost / Purchase

$36.13

-7.4%vs. $39.00 in July

Average Order Value

$96.07

+9.4%vs. $87.79 in July

Efficiency

+18.8% ROAS

Spend fell 34%, yet purchase value only fell 22%. The account generated more revenue per dollar spent in August than in July.

Purchase Value

$7,301

-22%vs. $9,306 in July

Traffic & Conversion Efficiency

How efficiently ad spend turned into clicks, landing page views and purchases.

Link clicks

2,275

$1.21 cost per link click

Landing page view rate

86.29%

$1.40 cost per landing page view

CPM

$13.74

Per 1,000 impressions

ROAS

2.66

Purchase value / spend

Campaign Breakdown

Campaign level results from the Meta Ads export.

Campaign	Purchases	Purchase value	ROAS	Link clicks	CPC
BOF: ATC catalog ads (excl. 30D purchasers) Best month yet: 60 purchases at $13.98 each on $839 of spend, up from 33 at $16.39 in July.	60	$5,523.70	6.59	897	$0.93
ABO: TOF - New Creatives Prospecting layer at roughly $95 per purchase. Static 2 Scorch and Static 4 Adrenolyn drove all 16 sales.	16	$1,777.74	1.17	518	$2.94
CBO: TOF - Traffic 685 landing page views at $0.33 each, nearly double July. Feeds the retargeting pool.	0	-	-	816	$0.27
MOF: Sales - Labor Day Launched end of August at $150/day. Results land in the September report.	0	-	-	44	$3.67

BOF catalog retargeting drove 60 of 76 purchases at a 6.59 ROAS, nearly 8 of every 10 sales in the account. Prospecting delivered the other 16.

Green Flags

The signals worth carrying into September.

$13.98

Best cost per purchase

BOF catalog retargeting delivered 60 purchases at $13.98 each, up from 33 at $16.39 in July.

6.59x

Retargeting ROAS

That same campaign returned $5,524 on $839 of spend and drove nearly 8 of every 10 purchases.

+1.8%

Efficiency held

Cost per purchase moved only $35.49 to $36.13 even with the mid-funnel campaign paused.

$0.33

Cost per landing page view

TOF Traffic delivered 685 landing page views, nearly double July's 355.

Prospecting wins

Static 2 Scorch and Static 4 Adrenolyn drove all 16 prospecting purchases, Adrenolyn cheaper at $77.72 vs $100.96.

Changes Made This Month

The moves made through August to focus budget on the strongest parts of the funnel.

Paused the MTBF mid-funnel ads and the Bundles ad set, concentrating spend on TOF broad prospecting and BOF catalog retargeting.
Kept the Cost Cap and target-ROAS bidding tests live. Meta delivered almost no spend under their cost targets ($0.11 in total), a clear signal that lowest-cost bidding fits this account at current volume.
Raised budgets by roughly 20% across the funnel on August 18: BOF catalog $25 to $30/day, TOF Adset 1 Broad $45 to $54/day, TOF Traffic $5 to $10/day.
Resolved Meta review flags on the Cost Cap test ad set and its SCORCH Ultra and Static 4 Adrenolyn ads on August 17, returning them to active status.
Launched a dedicated Labor Day Sale campaign at the end of the month ($150/day) with two static ads and a catalog ad. Results will be covered in the September report.

Next Steps

Priorities for September, based on what August proved.

01Scale BOF catalog retargeting gradually, around 20% every few days, while CPA stays well below the account average.
02Keep TOF Traffic feeding fresh visitors into the retargeting pool.
03Relaunch the MTBF mid-funnel campaign with fresh creative, including the Bundles angle.
04Shift prospecting budget to the winning Adrenolyn and Scorch statics and cut underperformers quickly.
05Wind down the Cost Cap and tROAS tests and stay on lowest-cost bidding.
06Review Labor Day Sale results and plan a repeatable Q4 promotional calendar.